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Wholesale hairdresser Switzerland

How to choose the best hairdressing wholesaler for your salon in Switzerland?

Running a hairdressing salon in Switzerland or any other country is no easy task. Technical services ranging from haircuts and colorations to extensions and other hair treatments are all part of the daily routine. And then there's the customer advisory service.

As an astute manager, the hairdressing salon manager also takes on additional actions, in addition to the vocation of satisfying his customers. For example, a salon manager needs to know how to choose his or her hairdressing wholesaler in Switzerland.

What are the criteria for achieving this? Discover information to help you select the best supplier for your hair salon in Switzerland.

Why choose the best wholesaler for your hair salon in Switzerland?

Are you just starting out in the world of hairdressing, or are you looking to improve the services of an existing salon? Whatever your situation, customer satisfaction is a key factor in the success of your business. Well-served, satisfied customers are more likely to return for your professional services. Better still, customers who are satisfied with your services are sure to recommend your salon to their friends and family.

Your know-how and your mastery of hairdressing techniques are among the main ingredients that contribute to your customers' satisfaction. In addition to your own skills and those of your team of hairdressers, your collaboration with a wholesaler who lives up to your expectations is also crucial.

When you work with the best hairdressing wholesaler in Switzerland, you gain in efficiency, because your partner is guaranteed to offer you high-quality products to ensure optimal results for your customers. In conclusion, the fullness of your clientele is also closely linked to the cosmetics and hair care products you use, and therefore to the wholesaler you're used to working with.

Four important criteria for choosing the best hairdressing wholesaler in Switzerland

As with many trades, working with an efficient supplier is an important factor in the success of your business when running a hairdressing salon. There are many criteria to consider when selecting a supplier. Here are 4 of the most important:

1. A hairdressing wholesaler offering a complete range of products:

This supplier is ideal for your hair salon, as it enables you to meet the needs of all your customers. Your salon needs a wide range of products to cater for all your customers, whatever their hair type, specific needs or desires.

If, for example, your hair salon offers coloring services, your needs include the use of coloring products, including permanent, semi-permanent and natural colorants, as well as oxidants and other bleaches. Similarly, when your business extends to hair care services, you may need various hair care products, such as shampoos, masks, serums and other styling products.

A hairdressing wholesaler in Switzerland distributing a wide range of hair care and cosmetic products is therefore a major asset for your hair salon.

2. A supplier of organic and natural cosmetics and hair care products:

Opting for high-quality hair and cosmetic products that use natural ingredients can improve the health and appearance of your customers' hair. What's more, choosing suppliers who offer environmentally-friendly hair care products also contributes positively to your salon's reputation for quality and sustainability. By switching to natural, eco-friendly products, your salon can help reduce the overall use of chemicals in the industry, contributing to a healthier planet and reinforcing your salon's green credentials.

Working with this type of wholesaler enables you to meet growing customer demand. More and more customers are concerned about the composition of the hair care products they use, and prefer organic and natural products. A hair salon that offers chemical-free products meets this demand and is sure to attract a wider customer base.

By offering environmentally-friendly products, your salon can also set itself apart from the competition. This can strengthen your market position and attract a wider customer base.

3. A reliable wholesaler ready to meet all your needs:

A supplier's reliability refers to its ability to deliver quality products and services, on time and according to agreed terms. For your hair salon, the reliability of your wholesaler is essential to guarantee customer satisfaction and the smooth running of your business. For example, he must be used to meeting agreed delivery deadlines. The hair care products you order must arrive in good condition and in the quantities you ordered. To achieve this, your wholesaler must have sufficient stock to meet the salon's needs. Products must be available at all times, or with a reasonable replenishment lead time. A reliable supplier also has an efficient, responsive customer service available to answer your questions and meet your salon's requirements.

4. A distributor offering quality products at reasonable prices:

With a view to optimizing costs, it's also crucial to consider the price argument when selecting your hairdressing wholesaler in Switzerland. Competitive pricing from your supplier enables your salon to keep supply costs under control. This ensures that you maximize the profitability of your business - a key strategy in a competitive sector such as hairdressing. Thanks to the attractive prices offered by your wholesaler, you can quickly break even and maintain satisfactory profit margins, while offering your customers valuable products. Your customers can't help but be delighted, because the attractive prices of the products you use or sell are more attractive. However, product quality is essential to ensure customer loyalty and long-term satisfaction. Customers appreciate product quality, but they are also price-sensitive.